Catch the Wave

When stylists in our busy salon have a free minute or two, we have to make a decision on how to spend that moment.

Many times its a quick bite to eat to fill our bellies and a scroll through Instagram while we quickly post, comment, or share its inspiration with one another.

Little time. Must use wisely.

When Nine Zero One salon in Hollywood posted a picture of Julianne Hough admitting to her textured DARE SHE SAID THE P WORD, perm, the buzz was sent bouncing from our master stylists to the support staff with curiosity and excitement.

To awake with texture and width, not flat bed head, as Jules proudly does, is many a limp haired ladies' dream.

With new products, like the Arrojo American Wave and Olaplex, a hair bond strengthener, invented to keep the hair bonds stronger we can now achieve volume and wave while maintaining hairs' integrity.

Curly hair go.

*The service is gone. The curiosity isn’t. That’s the part worth keeping.

Before

My last American Wave.